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General Mills bets big on back-to-school | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Tanya Kostiw

Every parent wants to help their child succeed, and with back-to-school promotions in full gear, it’s an insight General Mills is betting big on with a cross-category program that represents a number of firsts for the CPG co.

http://strategyonline.ca/2015/08/05/general-mills-bets-big-on-back-to-school/
 

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